Most consumers are excited with the thought of a new product launch from their favorite brand. This is a measure of the brand loyalty towards the brand. Despite having an established name in the industry, the brands also take advantage of the packaging design of the products and delivery to consumers. Packaging design can create a huge impact that stems through the experience of customers with the brand.
Connection Between Branding and Product Design
The failure of most businesses to realize the connection that exists between branding and product design is one of their failures. There can be negative impacts from a product launch especially when it does not meet the criteria for the launch, design and presentation without the brand at the core. There is the imminent connection between product and branding and without which, the product can lose its credibility in the market.
When planning for a product design, there are different types of brands that should be considered. Below are some recommended practices you can adopt in achieving this synergy between the brand and the products.
Early Writing of Story
Before launching your products into the market, you should ensure that your brand has a story. It is important to remember that a business is generic and lacks a face when it does not have a history, values, personality, mission and vision.
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For a strong storyline, it is important to look into the beliefs of the business. It is important to carry out extensive research on what makes your product unique. You should also know how long you envision the growth of your business. There should be a manner that marks the potential growth of the business.
When you have the answers to these, you can process to focus largely on the brand story. The sole purpose of the brand story is ensuring that the consumers are informed with the process of product development and packaging design.
Finding a Persona
The product delivery should not be evaluated as a method of packaging design. You should think of the product as a person in order to deliver the storyline and gives it brand identity. This applies the same in marketing where a persona is created for the product. This further touches on the brand personality.
When placing the product to represent a person, it is easier to design the packaging method that reflects the brand personality with touches on your target audience. The authenticity of your product can be felt by the consumers as they get attached to the product unknowingly. This is due to the fact they will be moving towards something they resonate with. With each product release, you should ensure that the quality standards are met. This is the criteria that makes successful brand names.
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How to Apply Background Picture in PowerPoint
Click the slide that you want to apply a background style to. On the Design tab, in the Background group, click Background Styles, then click Format Background. Click Fill, then click Picture or texture fill. To insert a picture from a file, click File, and double-click the picture that you want to insert. Click Close.
How to Apply Background Picture in Keynote
Open the Inspector, go to the second tab (Slide inspector), then click the Appearance sub tab. Click Choose on the Image fill option, and choose your image.
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